Heike berichtet heute über eine australische Kooperation von Telstra und Sensis. Ein Pilot testet die Verwendung von Smartcodes (= Mobile Tags). Hierzu hat man ein nettes Video mit einem Ticketing-Szenario produziert:

“Selected mobile phone users on the Telstra Next G network will be able to use their handset cameras to scan specially-designed barcodes on posters, LCD screens and in magazines to connect directly to third-party websites such as KFC and Pizza Hut, in a trial announced today by the telco… In conjunction with Sensis, the system, called Mobile Codes technology, will allow customers to receive directional maps and obtain discount offers from vendors including Nike and Toyota, along with fast-food outlets…Ultimately, the technology will be used in conjunction with the Telstra website allowing users to share contact details, blogs and messages as part of a social networking system”.

Codes in Australien sind allerdings nicht neu. QMCODES veröffentlichen schon seit einem Jahr ihre Mobilen tags nach QR-Code Standard.

Tags: 2D Tagging, Anwendung, Kultur, Mobile 2.0, Neuigkeiten, Service, Video
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